the coffee connoisseur (tcc) Officially Launches the Connoisseur Card!

SINGAPORE, 21 July 2006 - the coffee connoisseur (tcc) presented its very own Connoisseur Card at the official launch party held at tcc-SMU art boutique caffè where Connoisseur Card members and invited guests reveled upon the merriments of the ‘coffee experience redefined’.

Connoisseur Card is a loyalty card program introduced to reward tcc patrons with exclusive privileges and benefits. Connoisseur Card members get to enjoy discounts, earn tcc dollars – an in-house credit which members could use to redeem their favorites at tcc, and enjoy special privileges to chic arts events and happenings, up and about town.

With up-coming tcc supported performances like the Klazz Brothers and Cuba Percussion, and Lisa Ono (scheduled to be staged in the coming months), the Connoisseur Card members could also look forward to special privileges like exclusive invitations and concert tickets.

Gracing the launch of the Connoisseur Card, guests followed the live music performance by Aloysius Leeson, an accomplished guitarist that hails from Australia, and mesmerised by the traditional Flamenco dance, a genuine Southern Spanish art, where this extraordinary moment was presented to the guests as the dancers performed the “SEGIRIYAS”, a perfectly choreographed rhythmical sensation of intense adrenalin pump.

Fancy a cup of a Perfect Espresso? Guests were presented with the rare opportunity to get up close and personal with Andrea Lattuada, a World Class Master Barista Trainer at the Italian 9bar Coffee Training Centre – voted one of the best schools in the world, and be taught the art of making the perfect cuppa!

The memorable evening ended on a high note where 10 lucky guests received tcc dollars as prizes – the perfect gift for the ardent fans of tcc, and as members and guests enjoyed a night of Art and Coffee, reflecting upon the distinctive persona of the coffee connoisseur (tcc) art boutique caffè.